Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines.

For starters: search is a BIG source of traffic. 60% of all traffic on the web starts with a Google search. And if you add together traffic from other popular search engines (like Bing, Yahoo, and YouTube), 70.6% of all traffic originates from a search engine.

Put simply, If you rank highly in the search engine results pages for relevant keywords, you’ll receive more targeted, high-quality traffic.

Furthermore, a site that is fully optimised for SEO will boost your user’s experience.

More search traffic, coupled with great user experience, can increase your conversion rate.

SEO is far from dead. SEO will never die out; search engine optimisation is critical to holding and achieving rank within the SERPs. The more digital the world gets, the more relevant it becomes. SEO is far from any fad; rather, it is an evergreen way to maintain traffic to your site and hold rankings to keep your own site relevant.

An SEO specialist is that person who lives and breathes all things SEO. They spend hours and hours reading, listening, attending conferences, and even experimenting with various tactics to stay ahead of the ‘game’ of SEO. And while that might sound pretty boring to some people, good SEO specialists actually love their work. We know that the Digital Pilots team does.

An SEO specialist is also the person in charge of implementing an SEO strategy, even though it is unlikely that they’ll do all the work themselves. However, they know where to find the right content creators, how to source the best links, where to find the tech help needed to ensure that a company’s onsite SEO is on point, and more.

Choosing the best SEO Agency means research, research, and more research. Checking through reviews, team credentials, and getting proposals and audits. Digital Pilots is possibly the best SEO agency for you to bring in for you and your business.

Digital Pilots executes all SEO tactics under organic and white hat standards. White hat tactics allow for more organic measures to be used to optimise your site. This means following all standards set by the search engines and avoiding any unethical practices.

Unethical practices fall under black hat tactics. These include keyword stuffing, private link networks, cloaking, and other tactics. These tactics can end up getting you penalised and/or your site banned from search engines.

SEO agencies vary in their cost. Some agencies charge an hourly rate, while others choose a flat fee. Here at Digital Pilots, we offer three different packages that can be tailored a bit to suit your specific needs. This means packages by services or combining different ones. We go by a monthly recurring rate on a set day each month, so you will always know your monthly amount and when it is due. There will be no guesswork with hourly pay while our team works with you.

Easy, Google will tell you. As long as you have Google Search Console enabled for your website (which is a must anyway) any severe issues will be pointed out to you there. Suppose you want to do a quick test, however, to look for the smaller things that will improve your site’s SERP positioning, head to Google’s own Mobile-Friendly Test Tool. Input your URL, and you will be given a basic score and then head to GSC for a full report which will include suggestions for improvement.

Yes.

Any business can benefit from SEO. SEO aims to maintain and improve rankings to have greater visibility and increase traffic to your site. Even if your site is already performing well, there is usually something that can be improved.

There is no need to wait until rankings and traffic start tanking…rather implement bespoke SEO as a preventative and maintenance to achieve excellence.

If you are not familiar with the world of SEO, the work an SEO agency does might feel like a bit of a mystery. To ease this, you can rest assured that you will get regular reporting based on your site’s analytics when working with Digital Pilots.

SEO agencies will work as a team to improve your overall site rankings. A team of experts will analyze your site and find the best course of action to improve your SEO based on priority. This includes on-page, off-page, and technical aspects. A great agency, like Digital Pilots, operates fully white-hat to be sure your rankings change on an organic basis.

An SEO agency will complete a variety of tasks across the board. SEO agencies will audit your site and overall company web presence. Within this includes on-page, off-page, and technical optimisation. No matter the search engine or CMS platform involved, a bespoke SEO agency will ensure that your site and business is fully taken care of.

All that Digital Pilots will do, can be found here to explore.

An excellent SEO agency will aim to get your rankings across the SERPs as best as possible. Any agency that tries to 100% guarantee certain results may be questionable, but they should still show that they can get you results.

You can expect quick and regular communication, clear reports that are backed by data and results of your campaign, and to get to work with a team of experts. The team of experts should be talented and transparent and always have your best interest in mind.

A bespoke SEO agency is beyond worth the investment.

Bringing in an SEO agency is a powerful move to the growth and improvement of your website and company. Paying for a quality service helps ensure that you get rankings and bring in more leads and sales. 

ROI can vary for a site or business, but the further a website ranks towards position one, the more that will see it and in turn aim at visiting your site and possibly convert to paying customers.

Yes, we can. At Digital Pilots, we strive to be transparent and our authentic selves. This means we publish as many reviews and testimonials as possible that our clients leave us. We also record case studies going over the results of our campaigns with past clients. Although every business is unique in the way it operates and what may be needed, you can rest assured that Digital Pilots will help you accomplish your goals.

Hiring an SEO expert for your team can be a monumental step. Bringing in an agency is one way you know that a team of experts will be pooled together to work on your project. This means having industry experts in content writing, on-page aspects, off-page aspects, technical SEO, and more all collaborating together. Having an in-house provider, you can still get an expert in SEO, but if you have an individual rather than a team, you may be missing out on skillsets across all aspects of SEO. an in-house provider may only be able to provide expert levels of care to a few SEO points, but lack in others.

For more on comparing Digital Pilots to an in-house team or other agency, you can read more here.